by Thomas Buza, Liebherr 2018 World Championships Marketing & Communications
The occasion was hosted by the Parliaments Sports Club, WTTC 2018 Halmstad and the Swedish Table Tennis Association.
Notably, the competitors had two world class umpires and function fashions, Matilda Ekholm, Sweden’s prime feminine participant and Jörgen Persson, former World champion and Liebherr 2018 World Championships Ambassador.
All eight political events within the Swedish Parliament participated in a contest organised on a knock-out foundation. Represented by Maria Malmer Stenergard and Pål Johnsson, the Swedish Moderate Party emerged as proud winners.
Significantly, the upcoming Liebherr 2018 World Championship was the principle subject of dialog, being one of many greatest worldwide championships ever to be held in Sweden. It can also be a scorching subject for the members of Parliament. Anders Ygeman, chief of the Swedish Social Democratic Party, was most enthusiastic
“The Liebherr World Championship is important for Sweden, especially for the relations with the Asian markets. Table tennis is a huge sport internationally and Sweden has a proud history in the sport. I hope the World Championships will put the spotlight on Halmstad, Sweden and Swedish table tennis.” Anders Ygeman
Positive phrases from Anders Ygeman; it was the identical from Lars Püss, who represents the Swedish Moderate Party each in Parliament and within the Municipality of Halmstad. He has been part of the preparations in Halmstad for the reason that begin of the marketing campaign in 2012.
“This is fantastic. The Battle of Parties is a political smash for the Liebherr World Table Tennis Championship 2018 in Halmstad.” Lars Püss
Meanwhile current on behalf of the Swedish Table Tennis Association was Petra Sörling, the President and Mikael Peterson, the Secretary-General.
“This is perfect for the World Championships. The Battle of Parties shows that everyone can play table tennis together, at all levels. There are many hidden talents here in parliament.” Petra Sörling
What does it imply for the sport to be concerned on the highest political stage in Sweden?
When we began the World Championships marketing campaign, our goal was to indicate desk tennis to all of Sweden and obtain a sustainable development of the sport. This has been achieved within the challenge “Ping Pong Power” along with Halmstad. One of our slogans within the challenge has been “Welcome to the next level”.
We have arrived, that is the following stage!
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